Dan Gough
To put it simply: I’m a creative & I solve problems.
To put it simply: I’m a creative & I solve problems.
Spotting an opportunity to transform blood donations, I put together a pitch video to inspire the American Red Cross. The vision was simple: engage people in blood donation like never before. To engage people, I wanted to show people when and where their blood was used - this went on to be an industry first feature.
Pitch video I made for the Red Cross in 2012
The team & I weren't experts in blood donations, so our creative team flew out to New Jersey to truly immerse ourselves in the problem. As we learned more, we rapidly prototyped solutions, tested assumptions and challenged user interactions. Speaking to blood donors at every single stage allowed us to have an unprecedented understanding of what they needed to engage in donation.
Prototyping in Times Square
Original native Blood prototype
Up to 160,000 lives have been saved through appointments made in the app, and with over a quarter of a million downloads and a 25% rise in appointments, Blood has been a success.
Downloads
Medical App
Show Rate
US Charts
What I was responsible for
Emergency is all about instant alerts and instant feedback. While in San Francisco, we developed Emergency for the Apple Watch; a perfect opportunity to enhance the apps reactiveness. It was here that I envisioned the feature Family Safe - a one-tap way to check if your loved ones were safe straight after a disaster.
Emergency for Apple Watch
For Family Safe, I utilised the instantaneous and actionable notifications on Apple Watch to offer real-time replies for users. As people may be seeing these screens in emergencies, the replies would trigger screens that were void of any distraction.
While workout apps were plentiful on the Apple Watch, Emergency was the world’s first Charity Apple Watch App.
Downloads
Daily Disaster Alerts
Weather App
US Charts
Responsible for
Working 5 minutes away from Bournemouth University meant that the target market were accessible and we could iterate at warp speed. I quickly learned that a simply mood tracker wouldn’t suffice - after all, mindfulness wasn’t exactly top of a students list, and they said it sounded “boring” and “laborious”. We needed a trojan horse.
Snapchat, emojis, bright colours. All of these lead to us creating a novel and exciting way to log a mood. Shoving an emoji on your face. Instantly, people began to react with excitement! It was quick, it was fun, it was the trojan horse we were after.
Fun fact: when exploring colours for the app, I found that I had used the colours of joy
The activity indicator in the app is a spinning whale - simple put their to put a smile on people’s face
Emoodji is a fun way to track your mood and get relevant tips to help with your mental health.
What I was responsible for
Coming Feb 2016
H2Only was all about bringing fun to a challenge (honestly - 10 days without green tea?) and that meant putting an app under water with a few bubbles.
What I was responsible for
What I was responsible for
Collecting money for lent? Raise with Trōcaire.
Their iconic box has been part of Ireland’s heritage for years, so transforming it to digital was a challenge. Not only that - the app was turned around from concept to delivery in just 3 weeks.
What I was responsible for
The mobile CMS used by over 78 Red Cross societies.
Storm was built in-house at 3 SIDED CUBE so clients could publish live content without a resubmission, and have the luxury of a WYSIWYG editor. I have been responsible for it's design since it’s conception in 2013.
Concepts Wireframes Web Design
Whether you’d like me for a short talk or a week long workshop, I’d be interested to hear from you.
